Sperry Top-Sider Sets Sail On Premiere Clothing Collection
Posted Monday October 21, 2013 11:39 AM GMT
They’re no longer just a boat shoe brand, and Sperry Top-Sider has teamed with LF USA to produce a lifestyle range for men and women.
Slated to be unveiled this week, the fall collection continues founder Paul Sperry’s maritime and outdoors aesthetic, declared president Craig Rheingold.
He explained, “It’s authentic and iconic with a rich history. We envision it as a lifestyle brand, but we need apparel to complete the package and bring the brand to life.”
LF USA president Paul Raffin added, “We believe the heritage brand movement coursing through the market for the past six or seven years needs to evolve. Sperry Top-Sider has a heritage and a sense of real adventure but it’s also product that performs.”
Pricing for the offerings will range from $70-$300, with some items in the $600 range as well.
Photo Credit: George Chinsee