Retail Buzz: Macy's to Launch Teen Vogue Brand
Posted Monday March 18, 2013 8:37 AM GMT
In an effort to expand their options for teenage shoppers, Macy’s has announced they’ll unveil the Teen Vogue lineup later this week!
The new brand was designed by editors from the fashion magazine and will be offered at the juniors-focused department MStyleLab.
Teen Vogue editor-in-chief Amy Astley explained to WWD, “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step.”
“This is just another way we are reinventing our merchandise assortment for this important customer. The collection will provide … a compelling new reason for Millennials to visit our stores,” added Senior VP of Women's Division Tim Baxter.
Pricing for the new goodies will range from $20 - $60.
Photo Credit: WWD