Oscar de la Renta Announces Über-Exclusive NYFW Showing
Posted Friday August 30, 2013 12:14 PM GMT
Good luck getting into Oscar de la Renta’s spring NYFW show — this year, the designer is making major cuts to his list of invitees.
In an effort to weed out people “with zero connection to the clothes,” de la Renta is cutting his audience in half. His spring collection will be displayed in his midtown showroom on September 5 in front of an audience maxed out at 350. Last year, he held two 316-seat showings.
“When you do megashows, it loses the reason of why we’re showing,” he explained to WWD. Furthermore, the megaaudience can “see the show on the Internet 20 minutes later.” We can’t argue with him there — in fact, most NYFW shows will be live-streamed right here on High Fashion Magazine.
De la Renta has also grown old of inconveniencing industry professionals with the circus fashion week has become. That circus includes pushing, shoving, fighting for seats, and one too many evil eyes (which admittedly, we know too well). Instead, he wants his select audience to view his collection in comfort and style.
While we can’t help but think our chances of getting a ticket just got snubbed, we respect de la Renta’s decision. “I feel [inviting a more targeted audience] is the most manageable way and the most civilized way,” he said. To that, we agree.