Nasty Gal Unveils In-House Collection
Posted Monday August 6, 2012 10:40 AM GMT
Looking to expand their reach in the marketplace, the folks over at Nasty Gal have unveiled a new range of apparel marking their first in-house designed goodies.
Coming this fall, the 32-piece collection will include high-waisted skinny jeans, low-rise jeans, leather jackets, and various other offerings ranging in price from $58 to $400.
And according to CEO Sophia Amouruso, this is just the beginning of Nasty Gal’s journey to becoming a major force to be reckoned with on the retail front.
She explained, “We’re evolving quickly from providing a highly curated shopping experience and assortment of hand-picked brands and items to designing and developing our own exclusive branded products. We’re really looking forward to offering our customers the Nasty Gal brand across a variety of categories.”
“We’ve been a retailer up to this point. Our customer is so loyal, and our natural next step is to curate from perception to production for her. We have spent a lot of time listening and getting to know our customers well: what she likes, how she shops, what she wants to see. We’re evolving quickly from providing a highly curated shopping experience and assortment of handpicked brands and items to designing and developing our own exclusive branded products.”
“What’s made us successful has been our curation. We’ve gotten to know our customer over nearly a six-year period, so designing for her, in many ways, feels much easier than curating disparate items from the market. We will always continue to carry other designers, but will continue to make the Nasty Gal experience about our brand and [a] specific blend of influences.”
Photo Credit: Nasty Gal