Miu Miu Promises Light and Whimsy for Spring 2013

Posted Monday December 24, 2012 11:59 AM GMT

Leave it to Miu Miu to come up with one of the hottest and freshest Spring 2013 ad campaigns in the fashion industry.

Nabbing Inez van Lamsweerde and Vinoodh Matadin for the photography duties, the Prada offshoot uses “mise-en-scenes and still lifes in a mysterious domestic setting,” for a unique overall aesthetic.

Then again, having Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Arizona Muse, Adriana Lima, and Tamara Weijenberg to model the goods certainly took things to the next level as well.

Miu Miu’s latest lineup utilizes muted tones and features denim jackets, pencil skirts, coordinating separates and fur accents.

Photo Credit: Miu Miu

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