Lucky Brand Expands Offerings to Plus Size
Posted Wednesday June 27, 2012 2:46 PM GMT
Looking to add to their consumer base, Lucky Brand has announced they’ll be selling additional sizes of their fabulous apparel beginning in the fall.
CEO David DeMattei discussed the mindset behind expanding to a lifestyle brand that includes larger sizes and more options for fuller figured women.
“We see there is a void in the market. [One of our goals is] to be a very democratic brand,” he explained in a recent interview.
To that end, Lucky will be selling tops under the Lucky Plus moniker, and jeans that will be branded Ginger. With a price range from $49.50 to $129, it seems more ladies than ever will be feeling Lucky this autumn.
Photo Credit: Lucky Brand