USDA-Certified Beauty Line Coming to Whole Foods
Posted Wednesday April 4, 2012 1:32 PM GMT
Sensible Organics is gearing up for a major launch later this month- their new Nourish Organic Food for Healthy Skin line will hit Whole Foods Market shelves on April 23rd.
The Pennsylvania-based skincare company went ahead and created their new collection to be 100% USDA-certified organic, a label that will likely translate into massive retail sales.
Rick Ruffolo, CEO and President of Sensible Organics explained, “We knew this category and how to work with organic materials. It’s not rocket science, but it is food science.”
He continued, “With us, there is no middleman. We make our own product. We already had an expertise and there was a real desire to make this happen. We wanted a full line that was accessibly priced. We didn’t want this to be a special-occasion line. We want it to be part of people’s lifestyles every day.”
To that end, Sensible Organics has come up with a body lotion, body butter, body polish, deodorant, body wash, and hand wash.