Could we be One Step Closer to the Fountain of Youth?

Posted Monday January 21, 2013 11:52 AM GMT

The obsession with reversing the aging process never seems to end, and now there’s a bevy of new beauty products poised to hit the market to help ladies in their quest to look younger.

Fresh, Kiehl’s Yves Rocher, Nuxe, and Merle Norman all have products that claim to be a step towards the proverbial Fountain of Youth.

Lev Glanzman of Fresh gushed about his company’s new Lotus Youth Preserve Face Cream ($42). “What sets Lotus Youth Preserve Face Cream apart from other moisturizers is the fact that it is the ultimate hydrating cream on the market today. One of the most important things needed to preserve a youthful appearance and to prolong the life and health of the skin is hydration — the loss of hydration ages our skin very quickly.”

Meanwhile, Nuxe honcho Aliza Jabes claims his Nuxellence Jeunesse Youth and Radiance Revealing Fluid ($75) is the way to go. “[It] is a revolutionary antiaging breakthrough in skin care. Backed by Nuxe’s botanical expertise, the brand’s laboratory identified three flower extracts that demonstrated efficacy in repairing the mitochondrial DNA.”

And Yves Rocher’s Xavier Ormancey is convinced ladies will love his brand’s Anti-Age Global Collection ($42-$59). “Yves Rocher was able to go beyond the third generation [technology] for the first time ever, using a cellular stimulation mechanism called elicitation. This mechanism lets us guide, stimulate and potentiate the production of metabolites to make the cells more active and therefore, more effective.”

filed under Skincare, Hair & Beauty

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