Alicia Silverstone & Juice Beauty Unveil Organic Cosmetic, Skincare Offering
Posted Tuesday May 1, 2012 1:38 PM GMT
She has always had a penchant for eco-friendly methods, and now Alicia Silverstone has teamed up with Juice Beauty for a new line of skincare products.
The new lineup consists of five cosmetic and cleansing items, priced between $16 and $36 to make them easily accessible to the mass marketplace.
Of the decision to join forces with Silverstone, Juice CEO Karen Behnke told press, “She has effortless beauty. The Juice Beauty girl is similar: quick and easy. They don’t want harsh chemicals, but they want to feel glamorous.”
Alicia also noted that Juice Beauty’s commitment to green living was a major factor for her. “This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”
Photo Credit: Getty Images, Juice Beauty