Which Retailer is Fashion's Favorite for 2013? We Know!
Posted Tuesday December 31, 2013 2:04 PM GMT
You can’t judge the success of a fashion retailer by sales alone, and Market Force Inc.’s year-end retail preference study proved just that.
Nordstrom Inc. maintained its rank as the nation’s favorite fashion retailer with Kohl’s Corp. and Macy’s Inc. trailing behind in second and third. The famed department store received top grades in a survey made by 6,821 U.S. and Canadian consumers with categories including in-store experience, return policy, and customer service. It also ranked fourth for its loyalty program and fifth for its merchandise selection.
Since the last study in March, J.C. Penney and TJ Maxx both moved up to fourth and fifth ranks, respectively. Old Navy moved up two notches to sixth, Marshalls five spots to seventh and Walmart Stores Inc. to eighth. Ross Stores Inc. and Target Corp. remained in the same ninth and 10th slots.
The responses to the study are strictly based on consumer preferences and unrelated to financial performances of the retailers.
“We detected a bit of a reluctance to spend compared to the previous study,” said Janet Eden-Harris, chief marketing officer at Market Force. She continued, “Do I think the sky is falling? No. But people were just less optimistic than at the start of the year.”
Although low-price offers of competing retailers in the late-year are bombarding consumers, she says “as we see with strong performers like Nordstrom and Kohl’s, it’s service-oriented factors like generous return policies and friendly associates that breed customer satisfaction and loyalty.”