Selfridges Takes Luxury to a New Level

Posted Wednesday December 26, 2012 11:17 AM GMT

Taking their game to the next level, Selfridges has announced they’re opening a brand new division of their Women’s Designer Galeries department.

The Oxford Street flagship locale will features a 42,000 square-foot area designed to cater to their clients’ every shopping need.

Among the services slated to go live in 2013 is a made-to-order feature from both Charvet and Hawick, providing personalized shirt-making and cashmere goodies, respectively.

Women’s wear honcho Judd Crane explained, “We wanted to take our customer one step further in terms of luxury. [The new space was designed] without the typical department-store adjacencies.”

Furthermore, Selfridges is seeking to broaden the consumer’s style palette and introduce different brands into the mainstream.

Photo Credit: Gareth Davies

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