Rebecca Minkoff Teasing Spring 2014 Collection Via Snapchat!
Posted Friday September 6, 2013 12:21 PM GMT
Rebecca Minkoff is getting her Snapchat ready!
The app, which makes a photo permanently disappear in just seconds after it's sent, will play a major part in Minkoff’s runway show. The designer is revealing five to ten Spring 2014 looks via Snapchat before they hit the runway at 3 PM today.
“We believe the consumer is part of [fashion week], and that their inclusion is going to grow,” explained Uri Minkoff, CEO of Rebecca Minkoff. “The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.”
We don’t know about you, but this is one Snapchat screen shot notification we don’t mind she gets!