Prada Looks to the Future for Fall Campaign
Posted Wednesday June 20, 2012 8:16 AM GMT
They never stop pushing the envelope, and Prada has come up with a stellar new ad campaign for Fall 2012.
The iconic Italian design house called up Steven Meisel to handle the photography and headed off to New York City for the shoot.
According to a label rep, the Fall 2012 campaign aims to create a “virtual labyrinth of fantasy and reality.” And that’s exactly what it does.
Utilizing bold color choices and varied textures, the Prada ad almost seems video-game-like, and the models definitely pull off the futuristic vibe.
Photo Credit: Prada