Net-a-Porter: Heading to Print!
Posted Sunday December 9, 2012 11:01 AM GMT
Taking the next logical step towards world domination, Net-A-Porter has announced they’ll launch a print magazine next year.
CEO Mark Sebba explained that his online fashion boutique longs to have a physical product that picks up where the digital media leaves off.
“Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important. It isn’t a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.”
The forthcoming print magazine will be sold at newsstands and via subscription, giving their current audience of six million visitors a tangible style guide.