Mulberry's Whimsical Fall Ad Campaign

Posted Thursday June 21, 2012 2:08 PM GMT

Taking a fairy tale approach to their new publicity plan, Mulberry has just released a beastly Fall ad campaign that’s sure to garner attention.

Model Lindsey Wixson stars in the spot, sporting a new look that was taken entirely from the fashion label’s forthcoming collection.

And in the background, two furry animals wrap their claws around a tree set in the Blackheath Forrest in Surrey, England.

Photographer Tim Walker drew inspiration from creative director Emma Hill’s dark fantasy concept- “Ever since I was a little boy, I hoped to see a monster in the woods. Now, we all get to,” he explained.

Art director Ronnie Cooke Newhouse added, “The campaign is an interpretation of dreams and fears.”

Photo Credit: Mulberry

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