Missoni to Launch Lower-Priced Line

Posted Thursday November 15, 2012 10:19 PM GMT

Giving the more budget-conscious shopper a host of new clothing options, Missoni has announced its gearing up for a new collection with more modest price tags.

Striving to maintain excellent quality while becoming more fiscally friendly to the marketplace, Margherita Missoni told press she’s working on “simpler, more accessible designs.”

This isn’t the first time the Missoni family has ventured into the mainstream price range: They collaborated with Target and almost crashed their servers with all the orders.

The line’s moniker and release date are still under wraps, though Missoni will be revamping its e-commerce site so it shouldn’t be too terribly long.

Photo Credit: Getty Images

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