Mark New York Unveils Racy "50 Shades of Grey" Style Campiagn
Posted Monday July 30, 2012 3:22 PM GMT
The pop culture phenomenon “50 Shades of Grey” is still alive and well, and Mark New York is giving the book a whole new level of relevance.
For their Fall 2012 ad campaign, the upscale Andrew Marc label blatantly borrowed imagery from the erotic novel series as a way of catching consumer attention.
Add in that they also hired 2012 “Celebrity Apprentice” cutie/2008 Miss Universe champ Dayana Mendoza and Scottish rugby stud Thom Evans, and it’s clear Marc New York will be turning heads.
The new ads will be making their debut beginning in September and October, and will also be featured in public displays in major cities.