Judgement Day: Gucci Awarded $144 Million in Counterfeit Scandal
Posted Wednesday October 23, 2013 1:51 PM GMT
Gucci America Inc. has been awarded $144.2 million in damages by a federal district court in Fort Lauderdale, Fla., against counterfeit organizations.
One hundred and fifty-five domain names have been sued for selling fake Gucci merchandise and are being ordered to shut down their brands and websites within the next 30 days.
Gucci says the sites used "such tactics as copying campaign advertisements, product images and descriptions from official websites, as well as using Gucci in the domain name," in order to "deceive online consumers."
The luxury label has filed several lawsuits in the past years, including one in 2009 accusing fashion brand Guess of stealing their iconic ‘G’ logo.
"We are extremely pleased that the court clearly understood the dangers to consumers posed by online counterfeiting organizations and has sent a strong message that counterfeiters can expect to receive severe sanctions when caught," said Gucci president and CEO Patrizio di Marco.