The "It" Color of 2014 is ...

Posted Friday December 6, 2013 10:36 AM GMT

You may have the winter blues, but we have a new hue that will make you blossom.

Pantone just announced that Radiant Orchid is 2014's Color Of The Year.

The versatile shade of purple that features fuchsia and pink undertones has already made its way into makeup lines and red carpet collections like Juicy Couture and Yoana Baraschi.

"Radiant Orchid inspires confidence and emanates great joy, love and health,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “It is a captivating purple, one that draws you in with its beguiling charm.”

The shade was carefully selected, evaluated by the entertainment industry, popular travel destinations, and technology. Lisa Herbert, the company's Vice President, told Business Insider in April how the development actually unfolds "We deliver the news in a sealed envelope, and we have our representatives go out to [partner companies] in their trench coats with their suitcases. They have to sign a confidentiality agreement and the color cannot be revealed until we say so."

Now that the hue has been made public. We are looking forward to see how the fashion and design industry incorporates the newly-crowned color in our future wardrobe.

Photo Credit: Pantone

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