H&M Readying New Recycling Initiative

Posted Saturday December 8, 2012 10:28 AM GMT

They’ve won the world over with their fabulous styles at unbeatable prices, and now H&M is hoping to help save the earth as well.

The Swedish discount retailer is gearing up for the February 2013 launch of iCollect, a global recycling program in encourage consumers to be more mindful of waste.

According to a report, the H&M iCollect initiative will offer vouchers for store discounts for every bag of old clothing shoppers donate.

H&M honcho Henrik Lampa also noted that the recycled clothes could be made into a whole new collection “That’s something we think has a value. If it’s post-consumer recycled, that’s certainly something we would let the customer know.”

He added, “There are a lot of garments that really go to waste. We encourage customers to use garments for as long as possible, but we know a lot goes to incineration plants. We want to advance recycling. We want to organically grow this idea.”

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