Fashion's Night Out: On Hiatus ... Indefinitely
It’s been a fall highlight since 2009, but Fashion’s Night Out seems to have run its course, at least for now.
According to a report, the event’s organizers have declared an indefinite hiatus for the USA, though international cities may choose to continue this year.
WWD stated that though the big party component of FNO was indeed popular, it never really translated to residual revenue and businesses had trouble justifying the expense.
CFDA honcho Steven Kolb explained, “I don’t think the success of it was measured only by numbers or money, but was really about engagement. [We called the hiatus] in order to enable retailers to channel their resources to other priorities.”
|
|
|
|
comments
