Chanel Wants You In Store, Not Online
Posted Wednesday October 24, 2012 1:41 PM GMT
The e-commerce trend has resulted in most companies flocking to offer their wares on the internet, but Chanel isn’t most companies.
The French luxury label has refrained from tapping into the web-based business model, and according to CEO Bruno Pavlovsky, that won’t be changing anytime soon.
He explained, "Our clothes are quite sophisticated and one of our strengths is alterations. To be able to wear Chanel clothes, you need to try them on.”
“You need to be in the fitting room. You need to have a tailor who alters the clothes to fit exactly to your body. I think it's part of Chanel. It's more than just our service. It's part of our differentiation to have ready-to-wear that is perfect for our customers."
However, Pavlovsky hasn’t ruled out the online retail game entirely. “Perhaps two years, three years, five years from now, we will start."
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