Calling all Shoppers! HSN Readying Major Ad Campaign
Posted Tuesday March 12, 2013 4:00 PM GMT
The Home Shopping Network (HSN) has a cult following of women from all walks of life, and now they’re ramping up a whole new advertising strategy to further expand their reach.
According to a report, the Deutsch group has put together print ads for HSN that will run in the April editions of many different lifestyle magazines to showcase a wide range of products such as apparel, accessories, beauty, home, and kitchen wares.
“We’re truly ready for this,” said Bill Brand, chief of marketing. “We needed to get our houseDescription: http://images.intellitxt.com/ast/adTypes/icon1.png in order. Now we’ve never looked sharper.”
“We see this as a first step in an ongoing, long sustainable campaign and part of the re-branding of HSN. This will drive awareness of HSN and bring people into the HSN experience, wherever they want it — on television, on a laptop or on a mobile device. It’s clever and fun.”
Photo Credit: Lacey/CLM