Are You on the List? Net-A-Porter Launches Invite-Only App
Posted Wednesday September 18, 2013 12:53 PM GMT
Giving their customers a new way to connect, Net-A-Porter has unveiled an exclusive new social networking application.
Mobile manager Sarah Watson told WWD, “Late last year, Natalie [Massenet] set us a challenge to create an app that would bring together the Net-a-porter Live, the feed that shows what shoppers are buying in real time, the products and create a community of customers.”
“We had done some research that showed that our customer likes to be inspired by other people, whether it’s their friends or celebrities.”
To that end, Net-A-Porter has announced The Netbook, an invite-only online community for iPhone and iPad devices.
Watson noted, “It’s a metaphor for the physical diaries that we carry with us, to meetings and in our lives. It’s a little bit old school, in the same way that Instagram has a retro camera [as its icon], and that has inspired the design of the app.”
“We’re building a social network from scratch; we have to get it right. It has to be a good experience and feel like luxury. The team will invite editors, stylists, bloggers, models, street-style stars, brands and VIPs that they meet at shows or at parties, which will make sure that the most influential people in fashion are involved from the start.”
She added, “We need to make sure that it can be supported and not crash if too many people use it. As the scale grows, we will eventually be able to send Evites and users will be able to invite their friends on other social networks.”