Amazon.com Turns to TV for Fashion Promo
Posted Tuesday March 5, 2013 3:50 PM GMT
They’ve completely dominated the web with regard to the online shopping realm, and now Amazon is heading to television with a new ad campaign.
Launching a new commercial this week, the retailer will showcase spring dresses and new fashion available on the website.
Amazon Fashion honcho Cathy Beaudoin explained, “We want to create greater awareness,” and having a television process is essential to the overall goal.
“Because we know our customers are everywhere, consuming media across the board — online, media, print, TV or even two or three at once — we want to be where they are.”
As for the spot, creative director Dennis Leggett told WWD, “It’s not a traditional storyline where you start at [point] A and end at [point] B. It’s a series of vignettes, and we made sure the brand came through. Because we haven’t been on TV before, a main goal was to make sure the customer knew it was from Amazon.”
Photo Credit: Amazon