Reel Haute: Watch Adam Levine Design His Clothing Line
Posted Wednesday August 21, 2013 8:20 AM GMT
http://highfashionmagazine.com/style/calling-all-barbs-nicki-minaj-model... " target="">Nicki Minaj isn’t the only celeb about to release a major line at Kmart — Adam Levine’s getting in on the action, too.
The newly engaged singer is in the process of designing a budget-friendly clothing and accessory collection coined “222” for the department store. In an attempt to prove he’s more then just a pretty face for the project, he posted behind-the-scenes videos on ShopYouWay.com boasting his involvement. In the clip below, Levine requested that his name is minimized to emphasize the 222. (How noble!)
“Obviously my name needs to be on it and it’s obviously very important, but I’m — as everybody probably knows at this point — a very big fan of small,” he said. “I don’t want it to scream my name if it doesn’t have to.”
But does it? Stay tuned — we’ll find out when the line’s released this fall.