Petition Still Calling for Jay Z to Quit Barney's Collab
Posted Wednesday October 30, 2013 8:07 AM GMT
He’s a merchandising mastermind, but Jay Z may have hit a serious snag in his latest partnership with upscale retailer Barneys New York.
Following allegations that the store was unkind to a handful of African-American consumers, there’s a new Change.org petition (with 16,500 signatures) asking the “Picasso Baby” rapper to sever his ties with Barneys and end his Jay Z Holiday Collection arrangement.
Brooklyn resident Derick Bowers, who started the effort, states, “Barneys lacks any connection with the black and hip-hop community. And without [Jay Z's] vast wealth and brand power, they would see him the same as they see Trayon Christian. Jay Z should be appalled by Barneys actions, and withdraw all support from them. If he does this, he will send a clear message to all corporations that are likeminded, that this behavior cannot be tolerated any longer.”
In response, Jay issued his own statement— “This collaboration lives in a place of giving and is about the Foundation. I am not making a dime from this collection; I do not stand to make millions, as falsely reported. I need to make that fact crystal clear. The Shawn Carter Foundation is the beneficiary and the foundation is receiving 25% of all sales from the collaboration, 10% of all sales generated in the store on November 20th and an additional donation from Barneys. This money is going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning. My idea was born out of creativity and charity… not profit.”