"Fifty Shades of Grey" Readying Beauty, Fragrance & Lingerie Lines
Given the massive success of the “Fifty Shades of Grey” franchise, it’s only natural that author EL James would want to capitalize on the books’ popularity.
To that end, James has signed a contract with Caroline Mickler Agency to create an entire brand of merchandising opportunities.
Included in the possibilities are fragrances, lingerie, jewelry, rope, neckties and pretty much anything else that can be tied back to the S&M-themed chronicles.
Mickler told press, “The market’s interest in Fifty Shades of Grey as a brand is enormous. With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.”
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