3.1 Phillip Lim for Target Gets a Stylish Teaser: Watch Now
Posted Saturday August 17, 2013 8:39 AM GMT
Next month Target is slated to roll out their inaugural collaboration with Phillip Lim, and they held an exclusive preview event in New York City to build the buzz.
One of the most anticipated team-ups of the Fall 2013 season, 3.1 Phillip Lim for Target hits shelves on September 15th and the snazzy new lookbook has everyone counting down the days.
Phillip previously explained, "What really interests me about this opportunity is making a wardrobe for the modern day citizen with very multi-faceted, multi-textural lives that happen to be always on the go."
And Target can’t wait to give customers another reason to flock to their stores- CMO Jeff Jones gushed, “We have major plans to constantly surprise. It’s always easy for companies and critics to get more tired of things before consumers."