Steve Madden Sleepwear: Coming Soon!
Posted Thursday May 17, 2012 1:42 PM GMT
Getting ready for bed is about to get a lot more stylish, as Steve Madden has announced a new collection of loungewear and sleepwear is on the way!
The forthcoming lineup will be available from August 1st, and will be marketed under the Mad Crazy Dreams moniker.
Carole Hochman Design Group honcho Seth Morris told press, “The garment label will read Steve Madden, but Mad Crazy Dreams will be marketed on heat-sealed back-neck facing, hangtags and printed twill tapes.…The customer will see it [the tag line] at point-of-sale but it won’t really be visible while wearing it.”
Additionally, this fall Steve Madden will introduce a new collection of bras and underwear as well. Morris noted, “It’s a lifestyle brand and intimates will be a natural extension.”