Rachel Zoe Glams Up New Jockey Shots
Posted Wednesday October 16, 2013 10:25 AM GMT
Her name is synonymous with style, so it’s no wonder Rachel Zoe has been recruited to add some pizazz to Jockey’s new ad campaign.
The noted designer’s image will actually appear on the layouts, accompanied by a quote from Zoe herself.
With taglines like “Comfort Just Got Glam,” “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” and “Comfort Just Got Chic,” it’s clear Jockey International is looking to change the game for mass market unmentionables.
Rachel noted, “This new marketing campaign really brings to life the idea that women can really feel pretty, sexy, flirty, superfeminine and always comfortable — which is beyond important.”
“This new campaign shows the evolution of Jockey in its collaboration with Rachel Zoe. It’s a new edgier side of Jockey. This collaboration has enable us reach a new and younger consumer who is fashion-conscious and on-trend, and that’s what Rachel is all about,” added Jockey’s chief marketing officer Dustin Cohn.