New Job? Fruit of the Loom Wants to Give You New Undies!
Posted Monday October 7, 2013 10:27 AM GMT
It’s the first thing you put on in the morning, and Fruit of the Loom wants to make sure your underwear is just right.
The undergarment giant is giving away 5,000 pairs of unmentionables via LinkedIn to users who have scored a new job. Winners will also receive a $5 coupon to help with their new professional wardrobe.
Freshpair president Matthew Butlein explained, “[It] speaks to the fact that the wrong pair of underwear can really bum you out.”
"A great-fitting pair of underwear can make you feel like you can do anything. We want America to start with the right pair of underwear, putting on confidence and positivity one leg at a time,” added Fruit of the Loom Senior Vice President Scott Greene.
The “Fresh Gigs” promotion kicks off on October 15.