Launching Soon: Hanky Panky for Hello Kitty Intimates
Posted Wednesday March 21, 2012 1:30 PM GMT
Bringing another great collaboration to the marketplace, Hello Kitty is launching a licensing agreement with Hanky Panky for some fun and flirty stuff.
According to a report, the new intimates collection will have a soft launch in May with online retailers, with a full release on June 30th to stores.
Hanky Panky CEO Lida Orzeck explained, “The Hello Kitty name seems to have pretty wide appeal.…Retail reaction from specialty stores and our major [retail] players was very strong when we previewed the collection. Neiman Marcus and Nordstrom have committed to the collection.”
David Marchi, head honcho at Sanrio, added, “The crossover appeal is huge and astounding and continues to blow my mind. A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way.”
“The fun part of my [branding and licensing] department is we get to talk about other companies we would love to work with and a couple of members of our department who are big Hanky Panky fans said we should look at Hanky Panky. When we know it’s something we love and our fans love, we know it will be a great collaboration.”