Jonathan Antin on Cutting-Edge Salon Technology & Fall Hair Tips
Posted Thursday September 19, 2013 7:00 AM GMT
Jonathan Antin is known for his stints on reality TV shows such as “Blow Out” and “Shear Genius,” and has worked closely with A-list celebrities such as Madonna, Kirsten Dunst, Kate Bosworth and more.
Most recently, the hair guru made headlines for signing with global salon software provider, MINDBODY, to be the company’s client and endorser. In addition to being the “face” of the program, Antin will use MINDBODY to manage his flagship salon, Jonathan & George, in Beverly Hills with plans to promote its web and mobile app solutions to the industry at large.
We caught up with Jonathan to chat about the exciting endeavor, and squeezed a few hair tips out of him as well. You’re welcome.
Of all the management programs available, what made you choose MINDBODY?
I chose MINDBODY because it’s the leader in cloud-based management. Everything is brought together under one roof, from scheduling and client management, to payroll and marketing, it manages it all and makes it all accessible to me from anywhere at any time. It’s taking care of yesterday, today, and more importantly, tomorrow. [Essentially], I can focus more on my clients, knowing that I can trust MINDBODY to run the nitty gritty aspects of the salon.
Why is this particular technology needed in the industry, and how will it change the future of salon management?
Creating a business that is thriving — running efficiently and bringing in steady revenue and clientele — is made easier through programs like MINDBODY's Salon software, which is designed with stylists in mind. The future is mobile and fast-paced. Mobile management, tablets, all of these things will increase the mobility of salon owners and stylists, breaking down the front desk and increasing the personal nature of the salon business.
Do you think MINDBODY will enhance a customer’s experience at your salon in Beverly Hills, Jonathan & George? How so?
Absolutely! Already, management has become smoother. Scheduling is more clear, client profiles are always updated — everything is running more fluidly, which allows our front desk people and our stylists to greet our clients, spend time with them, and really focus on creating the best possible experiences, while the software handles everything else.
Any new hair trends for the fall 2013 season we should know about?
Classic, old-school red carpet hair will never go out. We're looking at a hair length that's not a bob — not long, but just a little longer than "the lob," right to the shoulders … Length is here to stay for now — it represents comfort and security. I can see an emerging trend in the near future — super long locks, almost down to the back, with heavy face-framing bangs. Ultimately, though, I believe that the best look for someone will be totally unique to that individual.
What’s the worst style mistake you see women make with their tresses?
When people try to do their hair themselves — there's nothing worse. Buying the boxed color off the shelf is never a good idea. The other mistake is listening to what's considered as the industry standard for hair styles at certain ages. Believing that after 40, your hair shouldn't be longer than your shoulders or that at 50, it’s to be no longer than the collar bone, etc. At the end of the day, hair is a frame for the face, and the best style is that which looks best on that individual.