Smell Great in a Flash with Jimmy Choo
Sure, Jimmy Choo is best-known for pioneering the stiletto heel, but the brand is proving it’s more than just a one-trick pony.
According to creative directors Simon Holloway and Sandra Choi, a new scent called Flash is slated to capitalize on the success of their debut Jimmy Choo fragrance.
“The first scent is very much sensual and intimate. Flash is about having a sparkle, being multifaceted and confident and outgoing.”
Of the soon-to-be-released juice they added, “We want women to feel as excited as they do when they buy a pair of shoes or a handbag.”
Pricing for Flash will range from $38-$98 for body lotion, shower gel, and various sizes of perfume.
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Photo Credit: JImmy Choo
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