Smell Great in a Flash with Jimmy Choo

Posted Monday December 24, 2012 3:47 PM GMT

Sure, Jimmy Choo is best-known for pioneering the stiletto heel, but the brand is proving it’s more than just a one-trick pony.

According to creative directors Simon Holloway and Sandra Choi, a new scent called Flash is slated to capitalize on the success of their debut Jimmy Choo fragrance.

“The first scent is very much sensual and intimate. Flash is about having a sparkle, being multifaceted and confident and outgoing.”

Of the soon-to-be-released juice they added, “We want women to feel as excited as they do when they buy a pair of shoes or a handbag.”

Pricing for Flash will range from $38-$98 for body lotion, shower gel, and various sizes of perfume.

Photo Credit: JImmy Choo

filed under Fragance, Hair & Beauty

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