Coty Taps Katy Perry for New Scent
Signing on as the latest celebrity endorser, Coty has tapped pop superstar Katy Perry for a new scent-related project.
According to WWD, the “I Kissed a Girl” songstress will work with Coty Beauty on a new line of signature fragrances beginning next year.
The brand will also begin selling Ms. Perry’s already-launched scents Meow and Purr, making them the exclusive source for all smells Katy.
President Renato Semerari explained, “[Katy’s style will inspire] innovative new scents and allow us to explore new avenues of scent creation.”
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Photo Credit: Getty Images
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