Beyonce is Pretty in Purple for New Midnight Heat Ads

Posted Wednesday July 18, 2012 8:39 AM GMT

She’s a marketing machine, and Beyonce has just released the new images for her Midnight Heat fragrance campaign.

The “Single Ladies (Put a Ring on It)” singer donned a gorgeous purple dress and showed off her posing prowess for the shots, taken on a New York City rooftop.

Midnight Heat is said to be “tantalizing, sensuous and mysterious, the essential accessory to highlight your inner radiance, confidence, and sex appeal.”

To that end, the fragrance was designed by Olivier Gillotin and contains top notes of Dragonfruit, Starfruit, and Armenian Plum, with a floral bouquet and finishes of Warm Amber, Sandalwood, and Patchouli.

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