All Buttered Up: Toast-Scented Perfume Makes a Delicious Debut
Posted Friday September 20, 2013 12:44 PM GMT
Carb queens — this one’s for you. London Fashion Week debuted a toast-scented perfume appropriately coined, Eau De Toast (sounds fancy, right?!).
While bread is the main “ingredient” in the fragrance, it also contains notes of caramel and malt. The minimalist bottle features a bite mark taken from the label. In undertaking this "recipe," the UK Federation of Bakers wants to challenge the fashion for bread-free diets.
“Created by the country’s bakers to remind women who skip breakfast just what they’re missing out on, the limited edition fragrance ‘Eau de Toast’ is putting bread back on the catwalk this London Fashion Week,” says their website. “With just 80 calories per slice, bread provides (at least) 10 percent of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese. What’s more, the Government’s Nutrition Survey shows that people who eat the most bread, consume the fewest calories.”
What’s that they’re telling us … eat more chocolate croissants? We'll toast to that! Get a taste by requesting your own sample at bakersfederation.org.uk.