JustFab & ShoeDazzle: The Battle is Over
Posted Wednesday August 28, 2013 10:04 AM GMT
Fashion feuds are pretty commonplace these days, but thankfully the bad blood between JustFab and Shoe Dazzle is nothing more than water under the bridge.
As it turns out, the former competitors are now partners, with JustFab absorbing Shoe Dazzle in a newly-announced acquisition that may just position both brands for a big win.
Adam Goldenberg, CEO of JustFab, explained to WWD that each side “will remain distinct but join forces to broaden their collective customer reach in the US.”
"[We will] continue to take substantial market share from traditional footwear brands, retail players and e-commerce competitors."
As a result of the transition, sales for 2014 are projected at $400 million due to the combined membership of over 33 million footwear fanatics.
Shoe Dazzle CEO Brian Lee added, "Both of our brands have seen high growth and success over the last three-and-a-half years, and with the synergies between our complementary businesses, it made sense for us to combine our strengths. This merger gives us the scale to create a truly global, multibrand lifestyle fashion company."