Jellies Are All Grown Up! Karl Lagerfeld Teams with Melissa Footwear
Posted Monday December 3, 2012 3:19 PM GMT
In one of the most unlikely pairings of the year, Karl Lagerfeld has lent his design expertise to a new line of plastic jelly shoes from Melissa footwear.
The Brazil-based company has inked a deal with the French fashion god for four seasons worth of goodies.
Lagerfeld’s offerings will hit the marketplace for Fall 2013-14 in March with four different styles for consumers to choose from.
Paulo Pedo, CEO of Melissa, told press, “This is one of the most exciting collaborations the company has ever seen." Lagerfeld honcho Pier Paolo Righi added, "We are very excited about the partnership with Melissa who have been great in translating Karl's inspirations and designs into truly iconic and fun fashion products that many women in the world will happily wear."