First Look: Circus by Sam Edelman Spring 2013
Posted Monday July 23, 2012 3:03 PM GMT
Looking to add a new facet to his already-impressive footwear empire, Sam Edelman is gearing up for the launch of Circus, a junior-minded collection.
And according to the man himself, aiming at a younger consumer base is the next logical step in establishing a strong presence in the marketplace.
Edelman explained, "The success of the Sam Edelman brand has created a timely need for us to build a house of brands, and we're responding to that."
And though he may be viewed as the new kid on the block, Sam has more important things to worry about. “I don’t think about the competition. All I think about is fashion.”
Circus will consist of 20 different styles, all priced between $49 and $129. Distinguishing characteristics of the brand will include bold colorblocking, trendy prints, and a variety of forms.
Photo Credit: George Chinsee