Eco-Friendly Fashion: Gucci's New Sustainable Sole Footwear

Posted Saturday June 30, 2012 2:04 PM GMT

Though they usually value posh materials over environmental concerns, Gucci has just announced a new range of eco-friendly footwear.

Dubbed “Sustainable Soles,” the biodegradable rubber shoes come as wedge jellies and ballet flats in plenty of fun colors.

Frida Giannini was the mastermind behind the new initiative, and even included recycled polyester interlocking “G’s” as an interesting take on the usual logo

The Gucci Sustainable Soles collection is available now, just in time for all of those summer events on the schedule.

Photo Credit: Gucci

filed under Footwear, Accessories

More Footwear Photos