Fashion Fix: Betsey Johnson Turns Pill Bottles into NYFW Invites
Posted Friday August 30, 2013 12:07 PM GMT
She’s always been the creative type, and Betsey Johnson put together some clever invitations for her forthcoming runway show at Mercedes-Benz Fashion Week.
The iconic designer decided to welcome her guests with pill bottles filled with mints that had all the information regarding the event written on the label.
She declared, “It’s your one-a-day for Betsey!” also noting that her new spring collection is “a prescription for dressing.”
Therefore, Johnson took the motif to the next level — “I have to take credit for the idea. I think getting a bottle of pills is just funny.”
“It’s more of a real fashion show than ever. And I was really scared of it being too serious, too simple, too much a fashion show and not fun.”