Icon Status: Peep Macy's Marilyn Monroe Collection
Posted Saturday March 2, 2013 11:07 AM GMT
These days it seems everyone is mad for Marilyn, and Macy’s has just announced they’ll release a new collection of apparel inspired by Ms. Monroe beginning next month.
The massive retail chain has partnered with LF USA and Authentic Brands Group for the lineup, to be priced between $29 and $89.
Targeted at the 16-to-22-year-old female consumer base, Macy’s Marilyn goodies will include gingham tie-front tops, polka dot denim, cut-off t-shirts, sundresses, halter-style dresses, and plenty of accessories.
Macy’s CMO Martine Reardon has high hopes for the forthcoming range—“It’s very retro in feel but updated. It’s very feminine and flirty. It will be one of the lead brands on our juniors’ floor.
Stay linked to DIYFashion for further updates and first looks at this exciting new collection!
Photo Credit: Macy's