Craving a Shopping Trip? Georgina Chapman Launches in J.C. Penney Next Week

Posted Saturday February 23, 2013 9:59 AM GMT

Taking their retail game to the next fabulous level, JC Penney will unveil a new collection from Georgina Chapman beginning in March.

The Marchesa founder/designer has come up with a range of special occasion gowns, prom dresses, and party frocks for ladies of all tastes under the Pearl by Georgina Chapman of Marchesa moniker.

In an interview with WWD, Chapman gushed, “I have really enjoyed this challenge. It’s amazing what Penney’s can achieve at a price point. There’s corsetry involved, beautiful laces, beautiful prints.”

“It’s got a slightly different attitude, a younger attitude, but it all comes from me. It retains the same sensibility and design aesthetic. I wanted it be fun. So a young girl can put on a dress and imagine she’s about to have an incredible night out. I really wanted to reach a larger demographic and larger audience.”

JC Penney honcho Siiri Dougherty added, “It’s definitely something different. It hasn’t been done. We have a pretty large dress business and a lot of social occasion, but not as special as this.”

Photo Credit: JC Penny

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