Could It Be?: H&M to Launch Luxury Brand
They’re lauded for their discount-priced, uber-stylish clothes, and now H&M is rumored to be taking things to a more luxe level as well.
According to a report, Hennes & Mauritz is in the early stages of planning a higher-end brand to appeal to more affluent consumers.
Dagens Industri spokeswoman Charlotta Nemlin told press, “We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can talk about for the moment.”
In the past, several celebrities have worn custom-designed H&M ensembles to awards shows and galas, including Michelle Williams, Amanda Seyfried, Viola Davis, and Kristin Davis.
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