Maurice Malone Dives Back into Denim
Posted Wednesday January 4, 2012 2:45 PM GMT
Forgoing the glitz and glam of running a major fashion empire, Maurice Malone has launched Williamsburg Garment Co. all by his lonesome.
The Brooklyn-based designer has come up with a new line of denim and he’s keeping things very low-key in order to build a solid foundation for his company.
Malone will sell his new jeans to stores for $31, with a MSRP of $90, and he’s only working with one store per market.
He explained, “I don’t need 2,000 accounts and I can’t even do 2,000 accounts. Until the demand is solid, one account per city is about right. I want every retailer I work with to understand the concept behind the product. Everything gets lost if I’m selling to a big store. The product is inexpensive, but nothing about it says ‘cheap.’”
“We are a one-man operation doing small-time business. I make that statement because, first, it’s the truth, and second, so I can prove and inspire people — especially talented designers who may have had bad breaks or think it can be done without backers — that they can achieve success in this business by, as Steve Jobs said, ‘thinking different’ and going for it.”
Photo Credit: Thomas Iannaccone