Ready, Set, Swipe! Oxygen Announces Nail Art Competition Show
Posted Friday August 23, 2013 6:14 AM GMT
When it comes to nail art, we thought we’ve seen it all … apparently not.
A new reality television show is in the works that’s sure to turn out a handful of original, never-before-seen designs, which — judging from what we’ve laid eyes on in the past — is hard to believe.
“Nailed It!” will put the country’s “top nail artists” against each other to vie for a cash prize and the coveted title of Ultimate Nail Artist. The contestants will work with “extreme themes and over-the-top custom designs, using gels, wraps, polishes, glitter, lace, 3D objects and more.”
The show will be aired on Oxygen, and the network’s Senior Vice President of Development and International, Cori Abraham, says, “Nail art is in the cultural zeitgeist of Oxygen’s viewers as young, modern women are looking at new ways to express themselves.”