Net-a-Porter Reading Beauty Launch
Adding to its already-impressive empire, Net-a-Porter has announced a new venture into the realm of high-end beauty products.
Managing Director Alison Loehnis told WWD, “As we started to expand it was a disconnect to not be able to offer beauty. By being at the front lines, we have an enormous amount of insight and exposure to talent and also product.”
“It’s so interesting because we have this panel of just under 10,000 customers that are super-users who provide us with amazing insight. Beauty is the chart topper without fail. We’ve known this, and hearing it from customers again and again was additional encouragement.”
Loehnis added, “It’s fascinating operationally to see how things do get easier, and from a customer perspective to see what’s moving and to see what people are responding to and when. I’ve been surgically attached to the screens and Net-a-porter Live.”
Net-a-Porter’s forthcoming beauty offerings (available March 20th) will include goodies from 3Lab, Aesop, Beauty Works, West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Metier de Beaute, and Sarah Chapman.
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Photo Credit: WWD
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