Mani Files: Demi Lovato is the Latest to Announce a Nail Collection
Posted Monday October 7, 2013 6:30 AM GMT
It’s no secret we here at DIY Fashion love a great mani. Couple that with some star power, and we’re sold.
So, when we heard Demi Lovato is the latest factor in nail polish, we had to share the good news.
The singer and “The X Factor” judge has a reputation for sporting outrageously awesome nails — take one peek at her Twitter account and you’ll be up to speed. A brand called The New Black has been painting her tips for the past year, and now they’re capitalizing on her following by giving Demi her own collection.
These aren’t any old lacquers she’s lending her name to — Lovato be creating kits that include sparkles, studs, and electric colors.
“I love all the products that I have created because I think they embody all the qualities of a strong woman,” she told WWD. “It is fun to be able to create your own look down to your nails. I’m a perfectionist when it comes to my nails, although you can’t always tell. I want to put something cool on my nails that expresses who I am and what I’m feeling.”
Three $14 three-piece kits and two $22 five-piece kits will hit Ulta stores this November and are expected to result in $1 million worth of sales — thanks, in part, to our unhealthy nail art addiction.